Jiggy began in 2020 with three old friends and one shared mission: to create a lighter, more refreshing way to drink.

We developed every part of Jiggy ourselves, from the recipes and flavours to the branding and design, creating drinks that were low in sugar and calories but still full of flavour. After plenty of experimentation, Jiggy Alcoholic Seltzer was born, with a name formed from our initials: J, I and G.

Now, Jiggy is entering its next chapter. Launching in August 2026, our new modern highballs bring a fresh twist to the classic, with all-natural flavours in Pink Pomelo, White Pear and Blackcurrant.

Jiggy has always been a labour of friendship, curiosity and a desire to make drinking better. We cannot wait to share what comes next.

Jaidev, Imran & Gordon
Co-Founders, JIGGY